Legal
Cookies Policy
Last updated: 29 October 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help sites work properly, remember your preferences, measure performance, and - with your consent - personalise content and advertising.
2. Categories of cookies we use
Our cookie banner lets you control four categories. All optional categories are off by default until you choose otherwise.
Necessary Always on
Required for the site to function and stay secure. These cannot be switched off. Currently these are:
propologi.cookieConsent.v2- remembers your cookie choices (stored in your browser, not a cookie, kept until you change or clear them).__cf_bm- set by Cloudflare to distinguish genuine visitors from bots (30 minutes).__dpl- set by our hosting provider to route your visit to the right deployment (7 days).- Sign-in storage for the admin area - only set if you log in, removed when you sign out.
Analytics
Help us understand how visitors find and use the site so we can improve it (pages viewed, referring source, performance metrics). Currently used by Google Analytics, which loads only after you accept this category.
With this consent, session storage also remembers a recognised AI referral service so we can measure subsequent successful enquiries. It stores only the service label, not a full referring URL or your enquiry details, and is removed on withdrawal of analytics consent or when the browser session ends.
Marketing & Ads
Allow us - and our advertising partners - to measure ad performance and attribute conversions. Currently used by Google Ads (conversion tracking), the LinkedIn Insight Tag (campaign measurement and website demographics) and the Meta Pixel (measuring our Facebook and Instagram ad campaigns and enquiries from them). All load only after you accept this category.
Personalization
Reserved for tailoring content or ads to your interests. Nothing on the site currently uses this category - the toggle exists so it is ready if we add such a feature, and it stays off unless you switch it on.
3. Google Consent Mode v2
Where Google services are loaded on this site, we use Google Consent Mode v2 to communicate your choices to Google in real time. By default - before you make a choice - all optional Google signals are set to denied. When you accept, reject or save preferences in the banner, we update the following signals:
| Banner toggle | Google signal(s) |
|---|---|
| Analytics | analytics_storage |
| Marketing & Ads | ad_storage, ad_user_data |
| Personalization | ad_personalization |
| Necessary | functionality_storage, security_storage (always granted) |
On this site we go further than Consent Mode alone: the Google Analytics and Google Ads tags are not loaded at all until you accept the relevant category. If you reject, no requests are made to those services.
4. Third-party services
The following providers may set cookies via this site, subject to your consent above:
- Google Analytics - website usage measurement. Loads only after you accept Analytics.
- Google Ads - conversion tracking for our advertising. Loads only after you accept Marketing & Ads.
- LinkedIn Insight Tag - measures the effectiveness of our LinkedIn campaigns. Loads only after you accept Marketing & Ads.
- Meta Pixel - measures the effectiveness of our Facebook and Instagram advertising and whether enquiries come from those campaigns. Loads only after you accept Marketing & Ads.
- YouTube - embedded episode player (served from youtube-nocookie.com) and episode thumbnail images. Thumbnails are fetched from Google when a page showing them loads; the player itself only connects when you open an episode.
- Instagram (via Behold) - the embedded Instagram feed on our About page. Loads only after you accept Marketing & Ads; otherwise a placeholder is shown.
- LinkedIn profile badge - the follow badge on our About page. Loads only after you accept Marketing & Ads.
- Google Fonts - delivers the typefaces used on the site. No cookies are set, but your IP address is sent to Google when fonts load.
- Cloudflare & Lovable (hosting) - set the necessary cookies listed above to keep the site secure and available.
Spotify links on this site are ordinary outbound links - no Spotify player is embedded, and Spotify sets no cookies through this site.
5. Managing or withdrawing your consent
You can change or withdraw your consent at any time - it is as easy to withdraw as it was to give:
- Click the button below to reopen the cookie banner and update your choices.
- Use your browser settings to block or delete cookies. Note that blocking necessary cookies may break parts of the site such as the admin sign-in.
- Your consent choice is remembered in your browser until you change or clear it - there is no automatic expiry, so you can revisit it at any time using the button below or the "Cookie settings" link in the footer of every page.
- Manage advertising preferences directly with providers, e.g. Google Ads Settings.
6. Changes
We may update this Cookies Policy from time to time. The "Last updated" date above shows the latest change.
7. Contact
Questions? Email hello@propologi.com.